The 2-Minute Rule for Johnnie Walker Blue Label Ultra
The 2-Minute Rule for Johnnie Walker Blue Label Ultra
Blog Article
The Ultra bottle is the results of a 5-year quest by Johnnie Walker’s operator, Diageo, to find the most sustainable and lightest packaging achievable although retaining the luxury aura from the franchise and its Specific combination of whiskies, which contain ultra-uncommon Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.
This new, light-weight bottle can be a factor of exquisite natural beauty; but far more importantly, it demonstrates what is feasible In terms of lightweighting glass. We are going to proceed implementing these learnings across our range, getting more progressive strides as we look to the way forward for Scotch.”
From American bourbon to Scotch whisky, read our helpful tutorial to the different types of whisky, how they’re designed and how they differ.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dark chocolate and florals
Our best combination of our people today and brands is our magic, and within our inclusive and supportive lifestyle, your opportunity to prosper is endless.
The expose of Johnnie Walker Blue Label Ultra indicators the manufacturer’s commitment to innovation, with hopes that the ground-breaking design and style could inspire the greater luxurious, light-weight, and lower-carbon whisky bottles of tomorrow.
In the middle of its five years of investigation, the manufacturer is granted a British isles patent4 also to stimulate further progress within the field – As well as in a first for Diageo – a license into the patent are going to be made available over a royalty-absolutely free foundation to any one on the globe who needs to share in these discoveries.
Johnnie Walker Blue Label Ultra is the brand name’s lightest 70cl Scotch whisky glass bottle thus far also to the top of the brand name’s expertise and investigation, the whole world’s lightest 70cl Scotch whisky glass bottle2 . The design takes Daring strides and dares to experiment having a recognised paradigm of luxurious.
Produced via a check-and-understand design with external glass makers, this gentle-pounds bottle incorporates a handblown teardrop condition that reimagines Johnnie Walker's legendary sq. layout, exemplifies the future of lightweight, and aids learn new prospects for lighter, reduce carbon packaging options.
“We didn’t know very well what we were being going to be able to attain once we got down to push the boundaries of luxury, and the result is a thing that many said wouldn't be attainable.
Diageo has stated the “previously claimed ‘lightest bodyweight scotch whisky bottle’ was released by a UK retailer and weighed about 298 grams.”
With much less than 888 bottles produced globally, Every bottle is individually numbered and introduced inside of a luxury collector’s scenario.
We realized the lightest, strongest glass bottle you can also make devoid of compromising sturdiness is actually a teardrop condition.
“We’re in all probability about 12 months from those initial products and solutions hitting the industry because of the lightweighting application.”
Of course—this collectible version could be requested on the web and delivered securely in your doorway with signature affirmation.
That process fell to Diageo’s world wide structure director Jeremy Lindley. Strength and safety were being Lindley’s priorities, but purpose needed to observe kind. Just after Discovering that the naturally strongest condition for glass would be the teardrop—the shape it By natural means assumes when liquid—Lindley and his workforce built a teardrop with sq. sides, in the nod on the common Johnnie Walker silhouette.
Johnnie Walker got down to progress the spirits business by read more experimenting with light-weight glass for its luxury whiskies, impressed through the craze in the direction of 'fragile' instead of 'major' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.